Poptropica is a virtual online world in which kids can travel, play games, compete in head-to-head competition, and communicate safely with each other. Poptropica was created by Family Education Network, a division of Pearson. Poptropica is totally free—there are no subscription costs.
The thing that I simply cannot understand about Poptropica is why it exists. Webkinz and Club Penguin both have revenue-generating business models. Poptropica is simply free — no subscription fees, no ads, no nothing that generates any money. On the Poptrica F.A.Q., it says that it was created by Family Education Network, a division of Pearson. That seems like a group of folks who might like to get paid for their hard work. So can anyone explain to me why Poptropica exists? Read full article >>
Plenty of interesting answers to that question are suggested in the Comments section below Steven's article. This would make a good subject for discussion in a Business English class.
