The Daily Telegraph reports that Fentimans, a traditional Victorian lemonade enjoyed by British drinkers for more than a century, has caused a row after an American teenager had a bottle confiscated in school for its tiny alcohol content.
The offending bottle of lemonade was taken from the school pupil after he confessed to his school principal that the bottle contained 0.5 per cent alcohol.COMMENTS
Following the incident, the school Principal of Houlton High School in Maine contacted the police, leading to a series of complaints from subtance abuse programmes in the state, who argued the lemonade should be classed as "imitation liquor" and not sold to anybody under 21, the legal drinking age in the United States.
But the soft drinks company, based in Hexham, Northumberland, is set to benefit from an unexpected sales surge as enquiries from US wholesalers across 30 states have increased tenfold following the incident.
An interesting example of how a random incident can have a spectacular effect on sales. You couldn't buy that sort of publicity. The Guardian also reports this story.