This BBC video report looks at the challenges faced by football clubs who look to generate revenue from allowing firms to sponsor their shirts. The economic downturn means the pool of sponsorship money is getting smaller.
This video would make a great introduction to the negotiation case study in Market Leader Upper-Intermediate Unit 4. If you haven't got that coursebook, you can organize your own negotiation simulation. Divide the class into groups representing sponsors or football clubs. The clubs have to negotiate a sponsorship deal with the companies. It will work better if you come up with some negotiating points beforehand (length of deal, value of deal, what's involved, etc.)
• FootballShirtCulture.com (news of sponsorship deals)