The Tiger Woods affair makes a great business case study. Get your students to role play a meeting of the board of one of his sponsors. They have to decide whether to back him or sack him.
• Tiger sponsors see brand buzz suffer (MarketingWeek)
• Accenture ends Tiger Woods sponsorship deal (BBC News)
• A look at how Tiger Woods' sponsors are reacting (AP)
• Nike stands by sponsorship of Tiger Woods despite 'indiscretions' (Guardian)