Three historic banking brands, Abbey, Alliance & Leicester and Bradford & Bingley, will all be rebranded under their Spanish owner's name Santander by the end of 2010. So what's in a name? Sky's Paul Harrison has been finding out.
Working in teams, students have to rebrand a product and make a pitch to the class. The product could even be a town, as in Episode 8 of current series of The Apprentice.