In a bid to attract tourists, Southern Railways has tried to compare the city – recently described as one of the most "depressed" in the south of England by Boris Johnson – to the sun-kissed Mediterranean island.
Posters put up at all 169 stations run by the operator depict various destinations covered by its services. It calls London 'the New Europe', Brighton in East Sussex 'the new Barcelona', and dubs Chichester, West Sussex, 'the new Copenhagen'.
But most striking is the comparison between Portsmouth, which has an average summer temperature of 20 degrees, and Malta, which has an average of 31 degrees.
The city was famously described by London mayor Boris Johnson a "a place that is arguably too full of drugs, obesity, underachievement and Labour MPs". Full story >>
I know Portsmouth very well as there's a ferry service between Portsmouth and Le Havre. It used to have one of the ugliest shopping centres in the world (the infamous Tricorn Centre), but that's been demolished now. It still may not be the most attractive city in the world, but there's plenty to see and do, what with the dockyard & historic ships, Spinnaker Tower, Gunwharf (some great pubs), and the nearby seafront with funfair at Southsea. A great place to spend a weekend, I'd say (just don't stay in the awful Portsmouth Travelodge). If you're seeking sun, sea and sand, however, you'd be better off hopping on a flight to Malta.
1. Get students to re-brand their own town and pitch the resulting campaign to the class.