But there was a time when there were very few restrictions on tobacco promotion. In this BBC News audio slideshow, Larry Viner, of the Advertising Archives, takes a look at the ingenious, and not so truthful, ways the ad agencies tried to sell cigarettes in the past.
FOOTNOTE
Lest We Forget is a phrase popularised in 1897 by Rudyard Kipling; it formed the refrain of his poem Recessional. If you do something lest something should happen, you do it to try to prevent the other thing from happening. This usage is formal or literary. In everyday speech we would probably say 'in case we forget', etc. In the ad, the sailors have tattooed a capstan on their forearms so that they won't forget which brand they smoke (which doesn't say much for naval intelligence!)
