Following the GM executive blog launched earlier in the month, Boeing is the latest Fortune 100 company to start blogging in public. VP Marketing R.S. Baseler will be posting his thoughts and opinions on Randy's Journal. However as Webpronews points out:
No comments, no RSS, no trackback, not even an email contact - and no indication that such interactive features are coming. So a one-way communication channel.
GM Vice Chairman Bob Lutz's FastLane Blog, on the other hand, has all these features and 57 comments on the latest posting!
Although Waterstone's has no employee policy that deals with blogging, according to Gordon, the chain said that Gordon's blog had brought it into disrepute.
Gordon is latest in a growing list of bloggers who have lost their jobs on account of their blogging activities. Others include Delta air hostess, Ellen Simonetti, a.k.a. Queen of the Sky, for posting an 'inappropriate' picture of herself in uniform (see photo) and Penny Cholmondeley, fired by Nanavut Tourism for comments made on her personal blog.
"Up until now no influential blogger has written a definitive book about this phenomenon. Since Hugh Hewitt's blog site—HughHewitt—was launched in early 2002, more than 10 million people have visited this site. Why does this visitor traffic matter? People’s attentions are up for grabs. If you depend upon the steady trust of others, suddenly you have an audience waiting to hear from you. The race is underway, though, to gain mindspace and to be part of the blogosphere readers’ habits and to position yourself as well as your business or organization at the forefront of this information movement." (Source: Amazon.com) Review by Glenn Reynolds of Instapundit fame.
Robert Scoble and Shel Israel are writing an online book which "explains the why and how of blogging to business people". There's a good round-up of other blogging books in the archives (see bottom of post).