From guardian.co.uk:
An ad campaign for Burger King set to run in the US next week claims to offer "the world's purest taste test" – with Thai Hmong tribesmen (see teaser below), Transylvanian farmers (below) and Inuit from Greenland choosing the Whopper over a McDonald's Big Mac.
Burger King's Miami-based creative agency Crispin Porter + Bogusky – responsible for ads such as Microsoft's "I'm a PC" campaign – is behind the campaign. The concept was to find "Whopper Virgins" who had never tried a burger before and were unaware of the rivalry between McDonald's and Burger King. Full article >>
- Visit Burger King's Whopper Virgins site
- What do you think? Clever and creative or just bad taste?
